Line and Legacy
Line and Legacy is a Sitka Gear micro campaign highlighting the story of Brandon Palaniuk. As a designer on this project, I developed cohesive assets across multiple channels including email and organic social.
9:41
M
Gmail
S
‹
⌄
⋮
LINE AND LEGACY
SG
SITKA GEAR
to me ⌄
☆ ↩
Line and Legacy
For champion bass angler, Brandon Palaniuk, fishing was always the most important thing in life. And then everything suddenly changed. Explore how a fishing-obsessed kid from small-town Idaho became one of the most recognizable faces on the national bass fishing circuit, and then something more meaningful than either of those.